Cookie Policy

1. What are cookies?

A cookie is a small text file that is stored in your browser when you visit a website. Cookies help us remember your preferences, analyse traffic and improve your user experience.

2. What cookies do we use?

2.1 Necessary cookies

These cookies are necessary for the website to function properly. They include cookies for:

• Session and sign-in management
• Remembering your cookie preferences
• Ensuring the security of the website

Storage period: Session, or 1 year for preferences
Legal basis: Legitimate interest (Article 6(1)(f) GDPR)

2.2 Analytics cookies

Analytics cookies help us understand how visitors use our website. We use the following tools:

Google Tag Manager (GTM)

GTM is a system for managing scripts and tags on the website. It allows us to manage all analytics and marketing tools centrally.

• Provider: Google Ireland Limited
• GTM ID: GTM-KCRM3BLS
• Privacy policy: policies.google.com/privacy

Google Analytics 4 (GA4)

GA4 collects anonymised traffic statistics, such as pages viewed, visit duration and traffic sources.

• Provider: Google Ireland Limited
• Storage period: 14 months
• Privacy policy: policies.google.com/privacy

2.3 Marketing cookies

Marketing cookies are used to display relevant advertising and to measure the effectiveness of advertising campaigns. We use the following tools:

Meta Pixel (Facebook Pixel)

Meta Pixel tracks conversions from ads on Facebook and Instagram and enables remarketing for users who have visited our website.

• Provider: Meta Platforms Ireland Limited
• Features: Conversion measurement, remarketing, Custom Audiences
• Privacy policy: facebook.com/privacy/policy

Leady.cz

Leady identifies corporate visitors to the website on the basis of their IP address and provides us with information about companies that have shown interest in our products.

• Provider: Leady.cz s.r.o.
• Features: Identification of B2B visitors, lead scoring
• Privacy policy: leady.cz/gdpr

2.4 Preference cookies

Preference cookies remember your settings, such as language, theme (light/dark) or regional preferences.

• Storage period: 1 year
• Examples: Language settings, display preferences

3. Google Consent Mode V2

We use Google Consent Mode V2, which ensures that analytics and marketing scripts are only executed after you have given your consent. Without your consent, these functions are disabled.

Consent Mode makes it possible to:

• Respect your cookie choices in real time
• Model data anonymously without cookies (if you decline)
• Fully comply with the GDPR and ePrivacy

4. How to manage cookies?

You can change your cookie preferences at any time by clicking the "Cookie Settings" button in the website footer, or you can manage cookies directly in your browser settings:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

5. Your rights

In accordance with the GDPR, you have the right to:

• Obtain information about the processing of your data
• Request access to your data
• Request rectification or erasure of your data
• Withdraw your consent to the processing
• Lodge a complaint with the supervisory authority (the Czech Office for Personal Data Protection – Úřad pro ochranu osobních údajů, ÚOOÚ)

6. Contact

If you have any questions regarding cookies, please contact us: